The Beatles – Now and Then
What to think about the release of the final Beatles song Now and Then? Should we be excited or rather skeptical? I will welcome it with an open mind. Give it the benefit of the doubt. Personally, I find it interesting that the (remaining) Beatles have used Artificial Intelligence to create Now and Then.
Digital creativity to replace the analogue musical innovations, like tape loops, they introduced in the sixties. I will be looking for Beatlesque musical elements in Now and Then as described in The Secret of Their Music (The Beatles Era). Real musical innovations, I am afraid, are not to be expected.
Now what about the presentations of the song? The very last song of the Beatles Now and Then, combined with their first Love Me Do on one single underlines or maybe overestimates the importance of the moment. In addition to the single, Now and Then will be added to new expanded version of the Blue Double Album in different presentations. Is this marketing? Sure. Is this milking business? Possibly.
But here also I like to look at it in a more positive way. Projects like this are undoubtfully pursued for commercial reasons but have the additional benefit that the legacy of the Beatles is very well preserved. So let’s enjoy the moment on November second and let’s try to see it all in perspective.
