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Inside No. 3 – Apple Records

Fresh From Apple Sticker
Fresh From Apple Sticker

Apple Records

Apple Records being based at Savile Row put The Beatles right in the heart of London. But it also brought the heart of the music business to The Beatles, as they not only made the news, they were actually right at the centre, making and orchestrating it, creating trends, and turning ideas and new thoughts into reality. This colourful world was one that largely remained behind that locked door at No3.

What has been achieved by the publication of Inside No3 was that that door was opened to show the world a small part of that hitherto hidden world, via part of my collection carefully assembled via letters, memos, records, and memorabilia, that we will delve deeper Inside No3 via the second book.

Following on from the Our First Four presentation, I have the pleasure in showing some further marketing pieces and Memorabilia offered to the world via Apple Records.

Mary Hopkin advert soon after signing to Apple Records 1968
Mary Hopkin advert soon after signing to Apple Records 1968
Yellow Submarine original album insert 1069
Yellow Submarine original album insert 1069
The Apple album advertising tower 1972
The Apple album advertising tower 1972
An Apple Clothing label from 1968
An Apple Clothing label from 1968
Apple Strange Fruit advertising poster
Apple Strange Fruit advertising poster
Apple Corps advertising sticker. Autographed by Tony Bramwell
Apple Corps advertising sticker. Autographed by Tony Bramwell
The Splinter collection
The Splinter collection

Nigel Pearce

Get your copy of Nigel’s Fantastic Book on Apple – Inside No.3

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APPLE RECORDS – Inside No3 Blog

Inside No. 3 by Nigel Pearce
Inside No. 3 by Nigel Pearce

Welcome everyone to the Apple Records Inside No3 Newsfeed and Blog.

Inside Number 3
Inside Number 3

This will offer information, photographs, and documents from Apple Records No.3 Savile Row, London W.1 from 1968 – 1976.

Let’s start at the top for Number 1

Apple Records was announced to the world officially on August Bank holiday in 1968 in several ways. We had the package of Our First Four, which was issued in 3 forms.

The first was a limited set of 100 plastic laminated sets for heads of State around the world.

The second offering was a cardboard set numbering just over 400 units distributed to radio presenters and other notables in the media for promotion. 

The third set was the United States sets from Los Angeles and New York Apple offices. These were US indigenous designs. These were mainly in Green and White in an entirely different setting using the same wording, with text supplied by Derek Taylor.

All of these items went very quickly, with many being quite simply destroyed. Each set contained the first four Apple records to be released, “Hey Jude”, “Those were the Days”, “Sour Milk Sea” and finally “Thingumybob”. 

With the passing of the years, these have become highly prised articles of desire for all Beatles fans, and no doubt that will continue for the future. 

All of these were displayed in my publication Inside No 3 . All of the items are from my own collection so I thought that I would show them here.

A selection of the Apple Records Our First Four sets. The US released sets are the ones in green.

Our First Four
Our First Four
Our First Four
Our First Four

Copies of the book Inside No3 can be purchased from www.insideandoutsideno3.com . 

Nigel Pearce

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Jackie Lomax

Jackie Lomax and George Harrison
Jackie Lomax Heavy Jelly
Jackie Lomax Heavy Jelly

Jackie Lomax

This is technically not a print product like a book or a magazine but it can hold tangential interest to Beatles fans on a number of fronts just the same.

This recording was released in 2014 on the Angel Hair label. It had previously been unreleased though it did appear previously on a bootleg recording. The recording was made back in 1970 while Apple Records was beginning to go through its disintegration. Despite being the first artist to sign with Apple Records, Jackie Lomax became aware, as Allen Klein came into the picture, that perhaps Apple was no longer the nirvana that people had envisioned.

Track List
Track List

Contributing Musicians

Not officially released during his lifetime, Jackie’s family was able to finally negotiate a posthumous release of the LP on cd. Of additional interest to Beatles fans, Pete Ham and Tom Evans, Apple artists from the group Badfinger, sing backing harmonies on track 8 and Bobby Keys and Jim Price, horn players who have backed John, George and Ringo also played on this LP.

The Cast of Musicians Who Contributed
The Cast of Musicians Who Contributed

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