Introduction:
Amid Beatlemania, a fascinating and collectible item emerged, allowing fans to get a closer look at their favorite band – The Beatles arcade cards. These cards, produced by the Exhibit Card Company in the 1960s, provided a unique opportunity for fans to gaze at the lads with greater focus. Let’s dive into the world of these beloved collectibles and explore what made them so special.
A Closer Look at the Beatles Arcade Cards:
The 1964 Beatles arcade cards were an instant hit among fans. Printed on heavy cardstock papers and measuring 3⅜” x 5⅜”, these postcard-sized jewels featured black and white images of the Beatles, both as a group and individually. The clarity of these cards allowed fans to study, analyze, and even memorize the profiles of their favorite band members.
The best part of the cards was the profiles of the lads! The flip side of one card read: “Left to Right: Paul (The Bouncy Beatle) McCartney; Ringo (The Quiet Beatle) Starr; George (Just a Beatle-Beatle) Harrison; and John (The Sexy Beatle) Lennon. Never in the musical history of England has there been such a mania over a group of singers such as The Beatles.”. Another read: “The ‘Beatlemania’ of the Beatles took this country by storm as well as the other countries they had visited.”
The Sexy Beatle
John’s card read: “NICKNAME: “The Sexy Beatle.” BIRTHDAY: Born October 9, 1940, in Liverpool. INSTRUMENT PLAYED: Rhythm guitar. GENERAL CHARACTERISTICS: 5’11” tall with brown eyes and brown hair. EDUCATION: Attended Liverpool High School and Liverpool College of Art. GENERAL INFORMATION: John plays the drums, piano, guitar, and banjo. Since he organized and gave the group its name, he was adopted as their leader. John is the only member of the Beatles who’s married and has a small son. Also, included in his many musical talents is composing.”
The Bouncy Beatle
Paul’s card read: “NICKNAME: “The Bouncy Beatle.” BIRTHDAY: Born June 18, 1942. INSTRUMENT PLAYED: Bass guitar. GENERAL CHARACTERISTICS: 5′ 11″ tall with hazel eyes and dark brown hair. EDUCATION: received a diploma in art. GENERAL INFORMATION: Paul writes all of the music for the group and has written over 100 tunes since the group started. He is fond of art and enjoys go-karting. His home then is Allerton, a suburban area of Liverpool.”
The Beatle Beatle
George’s card read: “NICKNAME: “Just a Beatle-Beatle.” BIRTHDAY: Born February 25, 1943, in Liverpool. INSTRUMENT PLAYED: Lead guitar. GENERAL CHARACTERISTICS: 6′ tall with brown eyes and brown hair. EDUCATION: He left school to become an apprentice electrician, but as he had said, “I had to stop trying to be an electrician because I kept blowing everything up.” GENERAL INFORMATION: Being interested in songwriting, he had once written a tune that the group had liked and used for a short time. Also, he enjoys parties as well as a moment of relaxation.”
The Quiet Beatle
Ringo’s card read: “NICKNAME: “The Quiet Beatle.” BIRTHDAY: Born July 7, 1940. INSTRUMENT PLAYED: Drums. GENERAL CHARACTERISTICS: 5′ 8″ tall with blue eyes and brown hair. GENERAL INFORMATION: Ringo is considered as the quiet one of the group. His name, Ringo, was given to him due to his passion for wearing many rings at one time. Since he enjoys working with his hands, he has always loved basketwork and pottery.”
Step Back in Time:
These arcade cards were not easily accessible in traditional stores. Instead, they were typically found in machines at amusement parks, arcades, tourist locations, and even alongside movie star cards. Imagine stumbling upon one of these machines, filled with anticipation as you turned the crank, waiting for a card to drop into your hands, revealing another glimpse of your idols. It must have been a fascinating experience.
Collecting and Cherishing:
The popularity of these arcade cards led to a vibrant collecting culture. Fans would trade cards with friends and peers, trying to complete sets or acquire specific Beatles cards. The cards became cherished possessions, providing a tangible connection to the beloved band. The biographies on the back added an extra layer of fascination, allowing fans to become more intimately acquainted with the Fab Four.
Legacy and Reproductions:
As with any valuable and sought-after collectibles, reproductions of these arcade cards surfaced over time. However, it is essential to note that these reproductions often lacked the printed information on the back and may have lower-quality images than the originals. The passage of time has also affected the originals, giving them a classic yellow tint that adds to their nostalgic charm.
Conclusion:
The Beatles arcade cards hold a special place in the hearts of fans who grew up in the 1960s. These cherished collectibles allowed fans to gaze at the Fab Four in greater detail and provided glimpses into each band member’s personal life and musical talents. As we look back on Beatlemania, let us appreciate these arcade cards’ role in fostering a deeper connection between fans and one of the greatest bands in history.
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NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 (2ND EDITION)
The book covers the approximately 150 licensed items that dotted store shelves and helped fuel the band-crazed fan during the time right after the band landed in America and performed on The Ed Sullivan Show. Toys, games, dolls, jewelry, clothing, wigs, and more!
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